Company announcement – 29.9.2023

Magnus Miemois joins Duell as COO and Deputy CEO

Duell has today announced that Magnus Miemois will start as COO and Deputy CEO of Duell Corporation latest on 1^st of January 2024. Magnus joins Duell from Lamor Corporation, where he has been responsible for the Eurasia business and global sales development. Prior Lamor, Magnus has worked for Wärtsilä in various global positions. Initially, Magnus is responsible for Duell’s Operations and related development activities.

The plan is for Magnus to become Duell’s CEO during 2024. In connection with this change, the current CEO Jarkko Ämmälä will become Duell’s Commercial Director with responsibility for Key Accounts, Key suppliers, and strategic initiatives. Magnus will have an excellent opportunity to familiarise himself with Duell’s business before becoming CEO. Jarkko Ämmälä’s transition to Commercial Director gives the company more focus on key customers and supplier operations

“I am delighted that we are gaining strong international expertise at Duell with Magnus Miemois joining our company. My own role change in connection with the change of CEO will give me the opportunity to work on my own areas of strength with customers and suppliers,” says Jarkko Ämmälä, CEO of Duell. 

“I am excited to join Duell as the company is one of Europe’s leading distributors in the consolidating powersports aftermarket. Duell’s unique position provides a solid platform to continue to execute our growth strategy in the long term”, says Magnus Miemois.

For further information, please contact:
Pellervo Hämäläinen, Communications and IR Manager
Duell Corporation
+358 40 674 5257
pellervo.hamalainen@duell.eu