The leading powersports gear importer and distributor in Northern Europe

We are the leading distribution group in Northern Europe for all kind of powersports, marine and ATV/UTV products. Our history goes way back to 1983 when the parent company was established in Finland. Today our group consists of five joined powersports companies, Duell Oyj, SDBC Motor AB, IGM Trading B.V., Grand Canyon GmbH and Tecno Globe SAS.

We have the biggest range of products for all powersports industry: motorcycles, mopeds, snowmobile, ATV, race and marine including both apparel and technical parts. With an extensive portfolio of over 200 brands from some of the biggest names in the industry, we are the one stop shop for all dealers who look for powersports products.

With a market leading position, comes also great responsibility. We know and we stand behind every single product we sell without exception. Our product teams are made up of experts specialising in different product fields and as eager powersports enthusiast they can offer the best, most up to date, information on every detail.

We offer the most competitive prices, profitable margins and interesting terms. Partnerships and close cooperation with our clients are key elements for our success. Availability is another key factor: more than 95% of our products are available 24/7.

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More than 200 top-quality brands

Duell distributes the world’s best-known and top-quality powersports brands. We also have exclusive distribution rights for many brands. From our selection, you can find for the top of mind brands like Alpine Stars, Pirelli, Airoh, FOX, and Jobe. Take a better look at our brands from our website!

Fluent service with the right price

All of our products have a steady delivery reliability, and we also offer overnight deliveries. We have fixed rates for our companions, which also means sensible prices for consumer customers.

We aim high with our feet on the ground

With a market leader position also comes great responsibility. We stand behind every product we distribute. With our humble roots, we have built our vast distributor network, which we aim steadily grow.

Powersports specialists at your service

Our teams are made of motorsports experts in different fields, and every department has its specialization. As our professionals are also eager powersports enthusiasts,  we can offer you the best and up-to-date knowledge about our products.

Contact us

MUSTASAARI (Headquarters and warehouse) 
Kauppatie 19 

Tel. +358 20 118 000
Fax. +358 6 322 2231 

All powersports gear from motorbikes to marine

We cover all fields of powersports products: apparel, accessories, and parts of a motorcycle, snowmobile, moped, ATV, and marine gear.

Our departments are categorized as follows.

  • ATV
  • Marine
  • Motorbike
  • Personal Equipment
  • Race
  • Snow
  • Tech

Four seasons in action. Have a damn good fun with our products!