Duell is a Finnish group with subsidiaries in six European countries. We are the leading powersports aftermarket distributor in the Nordics with a rapidly growing presence in the Europe. Duell’s portfolio covers motorcycle, ATV, snowmobile, bicycle, and marine products, including technical and spare parts as well as personal equipment.
Our history goes way back to 1983 when the parent company was established in Finland. 5th of March brothers Tom and Stefan Nylund founded Bike Center motorcycle shop in Mustasaari, Finland as a Yamaha and Suzuki dealer. Year later they Bike Center started to distribute snowmobile parts and accessories as well and few years later Bike Center moved to bigger facilities in Mustasaari.
A leading Nordic and European powersports aftermarket distributor
124 M€ (77 M€)
NET SALES
9/2021-8/2022
+61.5 %
NET SALES GROWTH
9/2021-8/2022
7.0 % (10.5 %)
Adjustable EBITA
9/2021-8/2022
We cover all fields of powersports products:
apparel, accessories, and parts of ATV/UTV, marine, moped, garden, bicycle, onroad and offroad motorcycles as well as snowmobile.
Duell Corporation, subsidiaries:
Our warehouse at Mustasaari and at Tampere, Finland supplies mostly the Finnish, Estonian, Latvian and Lithuanian markets.
Warehouse at Tranås, Sweden supplies mostly the Swedish, Norwegian, Danish, UK, Central and Southern European markets.
Our newest warehouses at Veghel, the Netherlands and at Montpellier, France supply mostly the Central, Southern and Eastern European markets.
Contact us:
+358 20 118 000
info@duell.eu
forename.surname@duell.eu
Finland / office, warehouse
Kauppatie 19 | 65610 Mustasaari | Finland
Vantaa, Tampere
Sweden / office, warehouse
Bredkärrsgatan 10 | 57392 Tranås | Sweden
Tranås, Malung, Sundsvall, Frölunda
Norway / office
Kristian Walbys veg 5 | 2212 Kongsvinger | Norway
Kongsvinger
Denmark / office
Fredericia
England / office
William House | Gore Road
| New Milton BH25 6RJ
United Kingdom
Germany / office
Meppener Straße 22 | 49716 Meppen-Versen | Germany
Meppen
The Netherlands / office, warehouse
Rooseveltlaan 6 | 5466 AB Veghel | The Netherlands
Deventer, Veghel
France / office, warehouse
ZA La Meridienne | 34700 Le Bosc | France
Montpellier
Management Team
Magnus Miemois
Chief Executive Officer
magnus.miemois@duell.eu
Jarkko Ämmälä
Commercial Director
jakko.ammala@duell.eu
Caj Malmsten
Chief Financial Officer
and Interim HR Director
caj.malmsten@duell.eu
Jukka Smolander
Purchase Director
jukka.smolander@duell.eu
Pellervo Hämälainen
Group Communications,
Marketing and IR Manager
pellervo.hamalainen@duell.eu
Heidi Markkanen
Chief Digital Officer
heidi.markkanen@duell.eu