The leading powersports gear importer and distributor in Northern Europe
We are the market leader in powersports gear import and distribution in Scandinavia and Baltics. Our reseller network covers all Nordic Countries and Baltics, and we also happily cooperate with motorsports retailers and influencers in other European countries. We distribute to 2000 retailers, which consist of Nordic repair and retail shops and European e-commerce players.
Our company core consists of two joined powersports companies, Duell Bike-Center Oy (known as ”Duell”) and SDBC Motor AB. Our history goes way back to 1983 when Duell Bike-Center Oy was established in Finland.
Our headquarters are located in Finland and Sweden. From Finland, we cover Finnish and Baltic Countries markets, and from Sweden, we supply Swedish, Norwegian, Danish, and United Kingdom markets.
We represent a thoroughly professional motorsports service, which comes alive in our top-quality brands, responsible attitude, and reliable delivery.Contact us Company presentation