The leading powersports gear importer and distributor in Northern Europe

We are the market leader in powersports gear import and distribution in Scandinavia and Baltics. Our reseller network covers all Nordic Countries and Baltics, and we also happily cooperate with motorsports retailers and influencers in other European countries. We distribute to 2000 retailers, which consist of Nordic repair and retail shops and European e-commerce players.

Our company core consists of two joined powersports companies, Duell Bike-Center Oy (known as ”Duell”) and SDBC Motor AB. Our history goes way back to 1983 when Duell Bike-Center Oy was established in Finland.

Our headquarters are located in Finland and Sweden. From Finland, we cover Finnish and Baltic Countries markets, and from Sweden, we supply Swedish, Norwegian, Danish, and United Kingdom markets.

We represent a thoroughly professional motorsports service, which comes alive in our top-quality brands, responsible attitude, and reliable delivery.

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More than 200 top-quality brands

Duell distributes the world’s best-known and top-quality powersports brands. We also have exclusive distribution rights for many brands. From our selection, you can find for the top of mind brands like Alpine Stars, Pirelli, Airoh, FOX, and Jobe. Take a better look at our brands from our website!

Fluent service with the right price

All of our products have a steady delivery reliability, and we also offer overnight deliveries. We have fixed rates for our companions, which also means sensible prices for consumer customers.

We aim high with our feet on the ground

With a market leader position also comes great responsibility. We stand behind every product we distribute. With our humble roots, we have built our vast distributor network, which we aim steadily grow.

Powersports specialists at your service

Our teams are made of motorsports experts in different fields, and every department has its specialization. As our professionals are also eager powersports enthusiasts,  we can offer you the best and up-to-date knowledge about our products.

All powersports gear from motorbikes to marine

We cover all fields of powersports products: apparel, accessories, and parts of a motorcycle, snowmobile, moped, ATV, and marine gear.

Our departments are categorized as follows.

  • Motorbike
  • Snow
  • Marine
  • Race
  • Tech
  • Gear

Four seasons in action. Have a damn good fun with our products!

Contact us

MUSTASAARI (Headquarters and warehouse) 
Kauppatie 19 

Tel. +358 20 118 000
Fax. +358 6 322 2231