Company announcement – 9.1.2023

Jukka Smolander has been appointed a Business Director for Duell Corporation’s bicycle business

Jukka Smolander (MSc. Economics) has been appointed a member of Duell Corporation’s Management Team with responsibility for the group’s bicycle business. The position is new at Duell. Smolander will join Duell from Broman Group’s Head of PMO position, and he has a long experience in the retail industry. Smolander start will start his position on January 9, 2023.

“I am pleased that Jukka will join our Management Team. He brings with him his experience from the retail industry from the same businesses we represent. We see great opportunity to further develop our bicycle business in the Nordics and Europe and I trust that Jukka can drive our bicycle business to a new level”, says CEO Jarkko Ämmälä.

“I am very excited to be part of the Duell’s growth journey. It’s great to be involved in developing Duell’s bicycle business. I am confident that expanding Duell’s business into bicycle category has been the right strategic decision. I believe in the strong future growth of cycling and Duell’s potential to success in the growing cycling market”, says Jukka Smolander.