The leading powersports gear importer and distributor in Northern Europe

Duell is a Finnish group with subsidiaries in six European countries. We are the leading powersports aftermarket distributor in the Nordics with a rapidly growing presence in the Europe. Duell’s portfolio covers motorcycle, ATV, snowmobile, bicycle, and marine products, including technical and spare parts as well as personal equipment.

OUR KEY FIGURES

 

From the Finnish countryside to the world

Our history goes way back to 1983 when the parent company was established in Finland. 5th of March brothers Tom and Stefan Nylund founded Bike Center motorcycle shop in Mustasaari, Finland as a Yamaha and Suzuki dealer. Year later they Bike Center started to distribute snowmobile parts and accessories as well and few years later Bike Center moved to bigger facilities in Mustasaari.

Read more about us

A leading Nordic and European powersports aftermarket distributor

124 M€ (77 M€)
NET SALES
9/2021-8/2022

+61.5 %
NET SALES GROWTH
9/2021-8/2022

7.0 % (10.5 %)
Adjustable EBITA
9/2021-8/2022

 

CATEGORIES

We cover all fields of powersports products: 
apparel, accessories, and parts of ATV/UTV, marine, moped, garden, bicycle, onroad and offroad motorcycles as well as snowmobile.

Locations

Duell Corporation, subsidiaries:

Our warehouse at Mustasaari and at Tampere, Finland supplies mostly the Finnish, Estonian, Latvian and Lithuanian markets.

Warehouse at Tranås, Sweden supplies mostly the Swedish, Norwegian, Danish, UK, Central and Southern European markets.

Our newest warehouses at Veghel, the Netherlands and at Montpellier, France supply mostly the Central, Southern and Eastern European markets.

Contact us:
+358 20 118 000
info@duell.eu
forename.surname@duell.eu

Finland / office, warehouse 
Kauppatie 19  | 65610 Mustasaari | Finland
Vantaa, Tampere

Sweden / office, warehouse
Bredkärrsgatan 10 | 57392 Tranås | Sweden
Tranås, Malung, Sundsvall, Frölunda

Norway / office
Kristian Walbys veg 5 | 2212 Kongsvinger | Norway
Kongsvinger

Denmark / office
Fredericia

England / office
William House | Gore Road
 | New Milton BH25 6RJ
United Kingdom

Germany / office
Meppener Straße 22 | 49716 Meppen-Versen  | Germany
Meppen

The Netherlands / office, warehouse
Rooseveltlaan 6 | 5466 AB Veghel | The Netherlands
Deventer, Veghel

France / office, warehouse
ZA La Meridienne | 34700 Le Bosc  | France
Montpellier

PEOPLE BEHIND THE DUELL

Management Team

Magnus Miemois
Chief Executive Officer 
magnus.miemois@duell.eu

Jarkko Ämmälä
Commercial Director
jakko.ammala@duell.eu

Juha Lindroos
Chief Financial Officer (interim)
juha.lindroos@duell.fi

Jukka Smolander
Purchase Director
jukka.smolander@duell.eu

Pellervo Hämälainen
Group Communications,
Marketing and IR Manager
pellervo.hamalainen@duell.eu

Pia Hoseus
HR Director
pia.hoseus@duell.eu

Heidi Markkanen
Chief Digital Officer
heidi.markkanen@duell.eu