Duell has appointed Anne-May Asplund (MSc. Economics) as the Group’s Chief People and Communications Officer and member of the Management Team, effective 1 July 2025.

Asplund joins Duell from her position as Chief People & Culture Officer at Hedengren Group. Prior to Hedengren, Asplund has held various management and specialist positions in human resources and communications since 2002 and also has a strong background in listed companies as well as in the wholesale industry. 

“I am very pleased that Anne-May Asplund is joining the Duell team to support our growth strategy with her strong experience from international companies. We are developing in the right direction and with Anne-May’s leadership we can take the next steps in developing a high-performance culture “, says Magnus Miemois, CEO of Duell.

“I am really looking forward to joining Duell in July and getting to know all my new colleagues across Europe. I am joining Duell at an exciting time when the integration of acquired companies is ongoing and I can contribute to building a unified and strong company culture,” says Anne-May Asplund.